DieHard

Americans have trusted Diehard® to deliver exceptional performance and reliable products for over 50 years. Since its inception, DieHard® has been at the forefront of innovation. The core of the brand’s legacy is unrivaled performance in automotive batteries, which revolutionized the industry. Then in 1975, DieHard®footwear launched with the hard working customer in mind. DieHard® is growing to deliver products that reach new frontiers while still delivering the ultimate performance and dependable power customers have relied on since 1967.